Secrets of Advertising

             INTRODUCTION

       Have you ever wondered why after watching a commercial, the next place you see yourself is at the store buying the product that you saw on t.v.?  Well, it is because of the secrets of advertising. They use many techniques that persuade you to buy the product they are advertising. The techniques they use are bandwagon, testimonials, name calling, card stacking, glittering generalities, transfer, snob appeal, and plain folks. The commercial I have chosen uses bandwagon to advertise a shoe. Bandwagon is when they create the impression that there is a widespread support for a thing or idea. The commercial also uses testimonial. Testimonial is when they use a celebrity to advertise a product.The commercial uses bandwagon by saying that if you have that shoe, you will be the fastest and you can always win. It is about an Adidas shoe called Crazyquick.

  

       This commercial uses bandwagon to advertise a shoe. They use bandwagon by saying that if you have this shoe that you will be the fastest and always win. They use testimonial by using John Wall, Damian Lilard, and Jrue Holiday. Since basketball players are advertising a shoe, many people will think it is good and will want to buy it because basketball players know a lot about shoes.
                           

              MY OPINION

    
      I think that this commercial is one of my favorites because they really show how Crazyquick makes you a winner and can make you the fastest. It is easy to see the message that they are trying to get across to you. It made me want to buy that shoe when I see that the players in that video are quick and are doing all these crazy dunks and layups. I also really felt that I could be a winner with this shoe. They are implying that anyone who does not wear Crazyquick will be dominated by the opponent who does wear it. And I also like how they had someone rapping to tell us about the shoe and the advantages and perks it has. But it was not fast rapping where you cannot really understand what they are saying. It was a slow rap, so you could hear what they had to say about that shoe.
     
      They also use Testimonial, which might also persuade someone to buy the product. I was convinced that the shoe was a great shoe because some of the best players in the NBA were wearing Crazyquick. Those people are John Wall, Damian Lilard, and Jrue Holiday. Usually when you see your favorite sports star or movie star or any celebrity that you like, there is a really big chance that you will buy that product. It also makes you think about how you could one day be a sports star or become really good with those shoes. Take John Wall for example. When you see an amazing player like him wearing those shoes, you think that if you wear those shoes, then you can become really good like John Wall, or any of the NBA players.
       
     
                             

                     TOP TEN LIST

This commercial uses glittering generalities and card stacking. They use glittering generalities by showing people dancing and they have many positive things about the car. They use card stacking by only showing the positives of the car. They only show how this car never goes out of style.





     

This commercial uses testimonial and emotional appeal. It uses testimonial because  Lionel Messi and Kobe Bryant were featured in this commercial. It uses emotional appeal by showing Messi and Kobe Bryant doing all these cool things, but in the end, the kid chooses the ice cream. And that makes you laugh.

This commercial uses emotional appeal and plain folks. It uses emotional appeal by making you laugh. It uses plain folks by saying that you do not have to be special to love MNMs. Everyone can enjoy them.

This commercial uses testimonial and bandwagon. It uses testimonial by featuring a basketball player, Dikembe Mutumbo. It uses bandwagon by saying that if you switch to Geico, that you will save a lot of money and you will be very happy.

This commercial uses snob appeal and emotional appeal. It uses snob appeal by saying that if you want to smell like a man, then you have to use Old Spice. It uses emotional appeal by making you laugh.












This commercial uses glittering generalities. It uses that by saying that you can do anything with this car. They build a baseball field in the backyard. And then they rewind it to show you what type of things it can do.

This commercial uses emotional appeal. It uses emotional appeal by making you laugh.















This commercial uses testimonial. It uses testimonial by featuring LeBron James, a great basketball player. He is representing Beats by Dr. Dre.













This commercial uses testimonial and glittering generalities. It uses testimonials by using a famous rapper, Drake. It uses glittering generalities by showing that Sprite inspires you to perform better.

This commercial uses glittering generalities and emotional appeal. It uses glittering generalities by saying that Snickers gives you a more exciting personality. It uses emotional appeal by making you laugh.

This commercial uses testimonial and glittering generalities. It uses testimonials by using a famous rapper, Drake. It uses glittering generalities by showing that Sprite inspires you to perform better.

                     

                          

  CONCLUSION

Challenge: Can you guess what techniques were used in this commercial.
http://youtu.be/e2G5DfGA5VY


Question: Which one of these is your favorite commercial and why?


  Commercials use different types of advertising techniques to promote their product. They use techniques such as bandwagon, glittering generalities, snob appeal, emotional appeal, card stacking, plain folks, and testimonials. The most popular technique commercials use are emotional appeal. My favorite type of commercials are the sports commercials that use testimonial.

Emperor Uno

China's First Emperor

Qin Shi Huangdi

     Do you know how many emperors there were? I don't. But what I do know is that Qin Shi Huangdi was the first emperor of China. Qin Shi Huangdi did many odd and harsh things. One odd thing that he had done was that he built an army of 8000 clay soldiers to accompany him in the afterlife. And he was cruel enough to make 700,000 workers make this for him. Another odd thing that he had done was that he outlawed and burned books and also buried some scholars alive just to ensure stability.

Boundary of the Qin Dynasty in 206 b.c.

Opinion of the Emperor

     Like everyone else, I hate Qin Shi Huangdi too. But I am not only following others, I am aware of the cruel and harsh things that he had done. He made very unfair laws and rules. One really cruel thing that he did was that he had approximately 460 scholars buried alive and 700 stoned to death for daring to disagree with him. This is just one of the many harsh things he had done. Another thing that he had done is that he poisoned his wives so they would be with him in the afterlife. Finally, he invaded neighboring states and regions just because he had the strongest army. He even invaded Zhoa right after they had an earthquake, which made them weak. Now do you see why most people, including me, hates Qin Shi Huangdi?

                         

Question of the Day

1. Why and when did Qin Shi Huangdi build the Great Wall of China?

                                

Final Thought

 My overall thinking about Qin Shi Huangdi is that he was a bad person who was trying to be good. He always tried to good things but they end up being bad. For example, he burned all books and buried scholars to ensure stability. But it was actually a bad thing. But I still do not like him because he also had very cruel and harsh laws and rules.

                                  

Even Lebron James can't Dunk on This

                      

           Introduction

Super Croc was the fiercest croc that ever roamed the Earth. Weighing at eight tons and forty feet long, the Super Croc had the T-Rex begging for mercy. The Super Croc had 132 teeth and its jaw was 6 six feet long. This croc is one of the most feared creatures to ever walk the Earth. Although there are many Super Crocs alive today, no Super Croc is or will be as feared or mighty as this Super Croc.

Reaction/Opinion

What do I think of the Super Croc? The first words that pop into my head when I hear Super Croc are ferocious, enormous, feared, and superior. The Super Croc is easily one of the most dangerous creatures to ever walk the Earth. If it were to still be alive today I would not want to mess with it because once it spots you, there is no escape. Luckily there are no Super Crocs like this living in our time. There would be no other creature that could cause as much terror as this Super Croc! I cannot imagine living with Super Croc.

                          Super Croc's Attributes

                Cousins of Super Croc                                          Features of Super Croc
             1. Boar Croc                                                                  1. The Super Croc had 132 teeth.
                 2. Pancake Croc                                                                                  2. The Super Croc had 250 bones in its
                 3. Dog Croc                                                                                              body. ( Not counting skull and armor)
                 4. Rat Croc                                                                                           3. The Super Croc weighs 8 tons and is
                 5. Duck Croc                                                                                            40 feet long.
                                                                                                                               4. The Super Croc's skull alone is 6 feet.
                                                                                                                               5. The Super Croc had about 65  
                                                                                                                                   vertebrae. 

Comparison of Super Croc and human skull

Pancake Croc

 

 

 

  Questions About Super Croc

             Question 1: What would you do if the Super Croc had appeared in your area?

                Question 2: Think about the size and features that the Super Croc has. What is one way you could attempt to catch a Super Croc? What equipment would you use? And what would be your strategy? 

                        

                     Super Croc Live in Action

 Super Croc has finally been captured alive! Super Croc struggles to get out of captivity. It will not go down without a fight. Watch this vicious beast fight back live in the video.