Friday, October 25, 2013

Secrets of Advertising

             INTRODUCTION

       Have you ever wondered why after watching a commercial, the next place you see yourself is at the store buying the product that you saw on t.v.?  Well, it is because of the secrets of advertising. They use many techniques that persuade you to buy the product they are advertising. The techniques they use are bandwagon, testimonials, name calling, card stacking, glittering generalities, transfer, snob appeal, and plain folks. The commercial I have chosen uses bandwagon to advertise a shoe. Bandwagon is when they create the impression that there is a widespread support for a thing or idea. The commercial also uses testimonial. Testimonial is when they use a celebrity to advertise a product.The commercial uses bandwagon by saying that if you have that shoe, you will be the fastest and you can always win. It is about an Adidas shoe called Crazyquick.

  

       This commercial uses bandwagon to advertise a shoe. They use bandwagon by saying that if you have this shoe that you will be the fastest and always win. They use testimonial by using John Wall, Damian Lilard, and Jrue Holiday. Since basketball players are advertising a shoe, many people will think it is good and will want to buy it because basketball players know a lot about shoes.
                           


              MY OPINION

    
      I think that this commercial is one of my favorites because they really show how Crazyquick makes you a winner and can make you the fastest. It is easy to see the message that they are trying to get across to you. It made me want to buy that shoe when I see that the players in that video are quick and are doing all these crazy dunks and layups. I also really felt that I could be a winner with this shoe. They are implying that anyone who does not wear Crazyquick will be dominated by the opponent who does wear it. And I also like how they had someone rapping to tell us about the shoe and the advantages and perks it has. But it was not fast rapping where you cannot really understand what they are saying. It was a slow rap, so you could hear what they had to say about that shoe.
     
      They also use Testimonial, which might also persuade someone to buy the product. I was convinced that the shoe was a great shoe because some of the best players in the NBA were wearing Crazyquick. Those people are John Wall, Damian Lilard, and Jrue Holiday. Usually when you see your favorite sports star or movie star or any celebrity that you like, there is a really big chance that you will buy that product. It also makes you think about how you could one day be a sports star or become really good with those shoes. Take John Wall for example. When you see an amazing player like him wearing those shoes, you think that if you wear those shoes, then you can become really good like John Wall, or any of the NBA players.
       
     
                             

                     TOP TEN LIST




This commercial uses glittering generalities and card stacking. They use glittering generalities by showing people dancing and they have many positive things about the car. They use card stacking by only showing the positives of the car. They only show how this car never goes out of style.





     



This commercial uses testimonial and emotional appeal. It uses testimonial because  Lionel Messi and Kobe Bryant were featured in this commercial. It uses emotional appeal by showing Messi and Kobe Bryant doing all these cool things, but in the end, the kid chooses the ice cream. And that makes you laugh.









This commercial uses emotional appeal and plain folks. It uses emotional appeal by making you laugh. It uses plain folks by saying that you do not have to be special to love MNMs. Everyone can enjoy them.










This commercial uses testimonial and bandwagon. It uses testimonial by featuring a basketball player, Dikembe Mutumbo. It uses bandwagon by saying that if you switch to Geico, that you will save a lot of money and you will be very happy.











This commercial uses snob appeal and emotional appeal. It uses snob appeal by saying that if you want to smell like a man, then you have to use Old Spice. It uses emotional appeal by making you laugh.












This commercial uses glittering generalities. It uses that by saying that you can do anything with this car. They build a baseball field in the backyard. And then they rewind it to show you what type of things it can do.





This commercial uses emotional appeal. It uses emotional appeal by making you laugh.















This commercial uses testimonial. It uses testimonial by featuring LeBron James, a great basketball player. He is representing Beats by Dr. Dre.













This commercial uses testimonial and glittering generalities. It uses testimonials by using a famous rapper, Drake. It uses glittering generalities by showing that Sprite inspires you to perform better.

This commercial uses glittering generalities and emotional appeal. It uses glittering generalities by saying that Snickers gives you a more exciting personality. It uses emotional appeal by making you laugh.










This commercial uses testimonial and glittering generalities. It uses testimonials by using a famous rapper, Drake. It uses glittering generalities by showing that Sprite inspires you to perform better.

                     

                          



  CONCLUSION


Challenge: Can you guess what techniques were used in this commercial.
http://youtu.be/e2G5DfGA5VY


Question: Which one of these is your favorite commercial and why?


  Commercials use different types of advertising techniques to promote their product. They use techniques such as bandwagon, glittering generalities, snob appeal, emotional appeal, card stacking, plain folks, and testimonials. The most popular technique commercials use are emotional appeal. My favorite type of commercials are the sports commercials that use testimonial.

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